Autoblog.com sat down with Scion VP Jack Hollis and a number of different issues were addressed by him. Despite a 20% reduction in U.S. sales in 2010, compared to 2009, Hollis stated that those numbers are only important "if volume is your goal". Hollis went on to suggest Scion could double their sales numbers through the use of incentives, but will retain their non-negotiable sales prices.
Hollis also provided some information on the average age of a Scion buyer in the States. The median age in 2010 was 41.5 years, up from 40 years old a year prior. He also restated that a goal of Scion was to bring new buyers to the Toyota family. To that end, buyers of the second gen vehicles include a similar mix to the first gen cars. Apparently 70% of the first gen xA and xB buyers were new to Toyota.
The good news a Scion fan can take away from this is that Toyota is squarely behind the Scion brand. In conjunction with the comments Toyota's President Akio Toyoda (read my previous post) made earlier in the week, one can rest easy that the Scion brand will be around for some time to come. Scion seems to be achieving the goals Toyota set out for it when it was introduced to the U.S.
Read the full Autoblog.com post here. I also wanted to compliment Autoblog.com for giving Scion some coverage.
[Source: Autoblog.com]
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