Scion Canada to have a motorsports contingency program?

First heard this rumor that Scion Canada might be supporting Canadian motorsports with a contingency program on the CASC-OR message board.  It might even involve cash!  So I tweeted Scion Canada:

And this is the response I got back:

If this comes to fruition I think it will be a very good marketing tool for Scion.  Building some awareness in the motorsports community will only help in the long run.  Potentially it leads teams to run a Scion over another brand, which leads to more exposure, which builds credibility among the fans.


It used to be "race on Sunday, sell on Monday", but it takes a lot more than that now.  Scion is already involved in some racing, but a more grassroots-based program is a great approach.  I'm involved in autoslalom, and probably the most popular car is the Mazda MX-5 (Miata).  You watch one of those cars rip around a course, faster than higher horsepower and more expensive cars and you'll want one too - trust me.  If I could fit into one better I might have one in my driveway right now.  


Having said that, I'd still love to pick up an xB, throw some TRD suspension parts on it, a set of R-compounds and surprise a few people at the first autoslalom of the year.  Sadly, when I'm out at the events I am typically one of only a couple of Toyotas there, sometimes the only one.  


If the contingency program falls into place I hope it will really support the grassroots racers in this country.  It would certainly build Scion's name in the racing community.


NOTE: If you are looking to get into some grassroots, low cost racing of your own, I strongly recommend checking out the SoloOntario website.  There you can find out about Solo 1 Time Trials and Solo 2 Autoslalom.  These events are tons of fun in a safe and friendly environment.

Scion Tuner Challenge

"What would you do with $10,000, access to the Toyota Racing Development and Scion Authorized accessory catalogues, and a Scion xB, xD or tC? That’s the question posed by the first Canadian Scion Tuner Challenge." (Full details here)


Scion has challenged tuners across Canada to produce concepts of tuned Scions as part of the Scion Tuner Challenge.  This is not a contest for the average Scion fan, but rather for actual car tuners.  The Grand Prize, for each region, is $5,000, an iPad (doesn't specify if it's an iPad 2) and a trip for 2 to SEMA.  Each regional winner (There are 3 regions across Canada - Western, Central and Eastern) gets:

• $10,000 budget to build their concept
• a Scion vehicle to modify (model depends on the region)
• trip for 2 to Importfest in Montreal, including a bit of spending money

Each "Team" must consist of 1 to 8 people.  A team leader needs to be appointed, as well.  A rendering of the concept must be provided as part of the entry, so break out your Photoshop skills. Deadline for entries is MARCH 31st, 2011, so don't delay.

This sounds like an incredible opportunity for the small tuner shops around the country.  I'm sure this contest will produce some unique and exciting entries.  I, for one, look forward to seeing the entries.

Wanna win a Scion xB and support a great cause?

This year's Princess Margaret Home Lottery, in addition to the homes you can win, you can also win a variety of vehicles.  This isn't really new for the the lottery, but a new addition this year is the chance to win a "2011 Toyota Scion xB". That's right a Toyota Scion!  Someone should let them know about that little goof.


Anyway, the car is courtesy of Oakville Scion, so good on them for donating the car.  The fun twist is, should you actually win you get to choose between two vehicles.  In this case, you are choosing between the Scion xB and a Smart car.  No brainer for me, I'll the the xB in Sizzling Crimson Mica, thank you very much.

So check out the lottery, and if you are feeling lucky, or just want to support a worthwhile cause, order a ticket or two (actually a three-pack is the bargain).  Good luck!  And if you win the the SLS AMG would you take me for a ride, please???

Toyota FT-86 = Scion FT-S????

Autoblog.com is reporting a rumor  that the Toyota FT-86 will be badged as a Scion with the name FT-S.  What does FT-S stand for?  Who knows.  It's no different than the xB, xD or tC - they don't really seem to have any meaning.


The report goes on to say that the Scion FT-S will make its debut at the 2011 New York Auto Show.  That show opens April 22nd, so it is not that long until we perhaps see a production version of the FT-86.  Rumor has it that there is an official production version currently in Southern California for the various tuners to use for modelling purposes.


The Autoblog story still suggests that both Toyota and Scion will get their own versions.  This is going to lead to some crowded showrooms.  Here in Canada, the Scion dealerships are a "store inside of a store", meaning that they are all located within an existing Toyota store.  I'm sure both Toyota and Scion will want the their respective models on display.

Source: Autoblog.com

What will differentiate the Toyota and Scion models?  My guess is content.  I'm sure Scion will stick with their fairly high level of standard features (A/C, decent stereo, etc.), with only a few factory options.  Basically you'll pick your colour and transmission - anything else will be dealer installed.  The Toyota model, I expect, will offer many more options, and more higher-end options.  I'm thinking heated leather seats, BIG stereo, navigation system, automatic climate control, sunroof - picture a more luxurious car.


Also, another big drop in the story is that it will have a 2.5L motor, rather than a 2.0L previously speculated.  Certainly a step in the right direction!  Guess we'll just have to wait and see.  Just get it to market, I say!


[Autoblog.com, Toyobaru.net]

2011 Scion xD: My Review

Spunky, spritely, nimble, pug-ish good looks.  These are all words that describe the 2011 Scion xD.


Scion Canada allowed me to test drive a 2011 Scion xD.  The car itself had an automatic transmission and was Classic Silver Metallic in colour, wearing a stunning set of 18" TRD rims, which really complimented the styling of the car.


To be honest, I wasn't expecting a lot from this car.  The xD is the entry model for the Scion brand.  It is also based on the Toyota Yaris platform, also the entry-level car for Toyota.  These cars are considered to be B-segment cars, competing with the likes of the Ford Fiesta/Mazda 2 pairing and Honda Fit.  Typically, these are small, low horsepower cars, probably best suited to commuting duties.

What I discovered, however, was a car with great character and a fair bit of fun, when all things are considered.  Remember, this is car with a fairly low MSRP of $17,200, and no sporting intentions.  I found the car to be rather nimble and maneuverable - in part I'm sure to the short wheelbase.  Also, the rather wide tires (225/40R18) probably improved the sure-footed handling considerably - even though they were winter tires.


I wasn't terribly excited about the automatic transmission, having never owned a car with one - I prefer to select my own gears.  It wasn't as bad as I feared.  It didn't hold the gear as long as I would have liked, and had a tendency to down shift at the slightest prod of the accelerator.  One complaint is that the transmission has only 4 forward gears for it to choose from.  Admittedly, the competition typically has a 4-speed transmission as well, but an extra gear would have allowed the transmission the get a bit more out of the engine.

18" TRD Rims

That brings me to another high point of the car, along with the handling - the engine.  Scion has put a 1.8 litre engine into this car - the same engine used in the base Corolla/Matrix.  This is a significant step up from the 1.5 litre engine in the Yaris.  The engine produces 128bhp@6000RPM, and for a car of this size it is quite adequate.  It is more than the competition offers, anyway.  


While the car isn't "fast", it was certainly quick enough to be a bit of fun.  There is a saying - "It's more fun to drive a slow car fast, than a fast car slow".  This car proves that - it was really a fun little car to fling around the corners and on-ramps of my commute.  This is the type of car where you need to maintain momentum, rather than relying on horsepower to get you back up to speed, which can be entertaining.

Alpine head unit is available as an upgrade.

The interior was fairly bare-bones.  It did have a full instrument panel, including a tachometer.  The steering wheel includes audio controls for the stereo, which in this case was the upgraded Alpine head unit.  The stereo handling most everything I threw at it - Dream Theater, Tool, Pearl Jam, etc. - fairly well.  I could live with it without difficulty.  If you want a litle more "thump" to the system, there are built-in outputs that will allow an easy install of an amp and sub-woofer.  I especially enjoy the iPod connectivity.  

The seats were covered in cloth and generally comfortably.  Adjustments are limited, and with a bit more time I would have fine-tuned the seating.  The car doesn't have a centre-armrest for the driver - this is something I would add ($162.50) as I found myself looking for somewhere to rest my elbow.


Space inside was adequate for me.  The trunk isn't very deep, but that is to be expected with a car of this size.  The rear seats do fold down, which would help with any larger packages.

The styling of the car is something that I ended up really admiring - from different angles I saw bits of the MINI and VW GTI.  The front is a little flat, but it grew on me (like a pug's cute mug).  There are nice fender bulges over both the front and rear wheels.  The aforementioned TRD rims filled out the wheel-wells beautifully.  They went a long way to creating an aggressive stance for this little car.  The rear hatch had a traditional upright style to it - not a forward sloping design you see on some other small hatchbacks - and a small integrated spoiler along the roof line.  This upright design also adds to the usable space in the trunk.


I really enjoy the small hatchback design, and have so for a long time.  They are useful, sometimes sporty - makes me wonder why I've never owned one.  If my personal needs were a little different, I could definitely see myself owning one of these (with a manual transmission, of course).  There is a decent amount of standard equipment and a reasonable sticker price.


This car greatly exceeded my expectations - it handled and performed better than I thought a sub-compact car ever could straight from the factory.  If Toyota can build small cars that are this good, at these retail prices, it makes me wonder why I would ever need to spend more.  Bravo, Scion!


Thanks again to Scion Canada for giving me this opportunity to test drive one of their cars for a few days.  The 2011 Scion xD, in particular, is a car that I probably wouldn't have paid much attention to before - my eyes have been opened.