One of the fastest-growing segments of the automobile business, B-segment cars are among the most affordable, and enjoy great support from younger demographics. In addition to the MAZDA2 and the Honda Fit, the category includes the Chevrolet Aveo, Ford Fiesta, Hyundai Accent, Nissan Versa and Toyota Yaris.So, why not include the Scion xD? It is based on the Toyota Yaris, a B-segment car. TRD and Scion could work together to prep a car for competition, as does Mazdaspeed with the Mazda2. Spec racing is intended to be close, through a tight set of rules and limited upgrades.
Scion is already involved in drag racing, drifting and World Challenge Touring Car. A B-Spec series, however, could introduce a lower cost entry into motorsports for the Scion brand. The organizers of this B-Spec series have stated that it is not going to be a professional series, but rather a grassroots form of racing. Seems to me grassroots racing would be a nice tie-in with Scion's marketing. A third marquee in the series could only increase the competition and excitement for the fans and drivers.
Source: Autoblog.com |